UX & design
Hello World's UX and design practice ships brand-aligned, accessible, editor-first design systems and the WordPress block patterns that put them in your team's hands. We work with comms, program, and engineering leads to design interfaces that match your audience's mental models. Not the design trends of the year.
How we approach it
Audience-led, not portfolio-led
Decisions get made for the people who use the site, not because something looks fresh on Dribbble.
Accessibility is the design constraint
Contrast, focus order, semantic structure, plain language. Designed in from the start, not patched at QA.
Editor-first design system
Block patterns + theme.json so comms staff compose new pages without breaking the brand.
Research-informed, scope-aware
Real interviews and analytics shape the brief. We scope research to the decision being made.
What's included
- Audience interviews + research synthesis
- Information architecture + content model
- Visual design system aligned to your brand (or built fresh)
- Component library + WordPress block patterns
- Accessibility patterns (focus order, ARIA where needed, plain-language guidelines)
- Interaction prototyping for critical flows
- Design documentation editors and engineers can both use
Who it's for
Orgs with brand drift
Three years of one-off page templates have produced a site that looks like five different organizations. Time to reset.
Teams launching a new program or campaign
A new initiative needs space that doesn't fit the existing IA, but also has to inherit brand consistency.
Pre-build clients
Custom development is on the horizon; the design system has to exist before engineering can build against it.
What it costs
UX & Design engagements typically range $15K–$60K depending on scope. From a focused pattern library refresh to a full research + design system + prototype engagement.
Common questions
Do you produce design only, or build it too?
Both. Many engagements ship design + WordPress build together so the design intent survives implementation. Pure design engagements are also offered. Typically as a precursor to a build with us or with your in-house team.
Do you do user research?
Yes, scoped to the decision being made. Lightweight stakeholder interviews + analytics review at the small end; multi-round audience interviews + usability testing at the deep end. Discovery answers which is right.
What does the deliverable look like?
A Figma library tied to your design tokens, WordPress block patterns that match it, and documentation that links the two. So editors and engineers refer to the same source of truth.
Ready to talk through it?
Book a free discovery call. We'll talk through what you need, what we'd recommend, and whether we're the right fit.