By Dan Linn, Founder & CEO, Hello World
If you’re building software, chances are you’ve heard someone say “Let’s start with an MVP.” And if you’re like a lot of founders or project leads, you’ve probably nodded—then quietly imagined a fully-featured, polished product anyway.
I get it. You’ve got a big vision. So do most of our clients. But here’s the reality:
You’re Not Going to Get Everything You Want Right Away
Unless you’ve landed a giant investment or a blank check (and if you have—let’s chat), you need to make hard choices early. That means putting the “bells and whistles” on hold and focusing on what actually makes your app tick.
Think of your app as a machine: what’s the engine? Build that. Don’t spend your time designing the cupholders before the engine turns over.
What’s the Killer Feature?
Your MVP should revolve around the core problem you’re solving, not the shiny ideas that are “nice to have.”
If you’re building a resume app and you burn two sprints on perfecting the PDF export, you’ve probably missed the point. Is it important? Sure. But if people can’t even create a resume easily, all the formatting in the world won’t matter.
Get brutally clear about what your app needs to do—and cut anything that distracts from that.
Don’t Skip What’s Necessary for Adoption
That said, don’t swing too far the other way. You still have to meet basic expectations.
If your resume builder creates gorgeous resumes but you can’t print them, you’ve created a blocker for real users. That’s not “lean,” that’s incomplete.
The key is to identify what’s essential for someone to adopt your product. That’s usually a short list—but a critical one.
Stay Focused
This is the hardest part. Once you start building, the “what if it did…” questions come fast and furious. Internal ideas, stakeholder requests, user suggestions—they all sound reasonable, even exciting.
But every new feature drags your launch further away. Your job is to protect the finish line. Keep it sacred.
That doesn’t mean saying no to every idea forever. It means saying “Not yet.” Launch first. Learn fast. Improve from real feedback—not hypotheticals.
The Real Definition of MVP?
It’s not the cheapest version. It’s not the fastest one either. It’s the smallest version that delivers value, validates your idea, and earns you the right to keep building.
If you’re ready to build something that does exactly that, we’d love to help.